Slow Growth In Your Start-Up Business? How To Speed It Up?


The biggest mistake that you could be making that is probably slowing down the growth of your startup business is that you think that there is a quick & instant formula for success. As a new business owner, you will have numerous goals to achieve. You are starting out with a feeling of adventure in your heart. Little do you know that it would truly be an adventurous ride! Your startup business will experience peaks and valleys more often than you can imagine. If you are looking to accelerate the growth of your business amid this treacherous terrain, keep in mind the following 5 tips:

Build a Strong Core Team

The success of a start-up depends largely on its founder/founders and their core team. So it is very important that the founders focus on building a core team of passionate professional having diverse abilities and expertise across different genres. A founder with a strong hold on marketing should build up a team a core team having forte in strategizing and execution. The core team plays an important role in the initial success of a startup.

Stay Relevant With Relevant Technology

Technology is something that comes only second to finance which is the lifeblood of your business. You should actively be pursuing innovations that enhance your functionalities and operational activities. Some innovations that you could be benefiting from as we speak are automated finance management tools, customer relationship management software, point of sale software systems, cloud storage, mobile applications and many more.

Don’t Be Afraid To Take Risks; Or Of Failure

The ability to take risks should be your second nature as a businessman. In an attempt to bring something fresh to the table, you should always be willing to take the risk that no man has ever taken. This is a true characteristic of an ambitious entrepreneur. However, it is advised never to go overboard with it. Know your limitations but also know the width of your wings. When you have decided to take a certain degree of risk with whatever project that you have set your eyes on, there will be a possibility that you might fail in it. Remember, as a businessman or a startup owner, it will never be possible for you to succeed without having tasted failure first. Your failure is not a setback but only a reason to get back. Back in the game and only to win!

Customer Experience Is What Matters

Have you forgotten how important customer experience is? This perception that your prospects and clients have about your company and brand is actually going to make or break your business. The biggest advantage that you have to yourself is that your business is small; it is just in its starting phase so it is more nimble. You will be able to easily anticipate what your consumers want from you and should be able to respond to their needs very easily. Maintain this habit and cultivate it wisely as you grow and expand in the future.

Do Not Forget Social Media

Another very efficient and interactive way to grow your startup business is to make your presence felt to your users and prospects on popular social media platforms. You’ll find LinkedIN, Facebook, Instagram, Twitter, Pinterest, tumblr, Googleplus and many more. Connect with minds that appreciate you and your brand. Provide them with useful insights and give them a reason to buy your products and services. LinkedIn especially is highly beneficial. Are you following Invest Punjab on LinkedIn? We keep posting exciting stuff related to startups on our social media platforms.

Growth is not going to happen overnight. Success is never instant. You will have to toil and be patient when trying to take your startup business to a height that is envied by all. Connect with Team Invest Punjab’s Startup Desk for more information on webinars, panel discussions, investors’ meet and policy incentives available exclusively for startups.

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